Writing Sample: Editorial Writing

I recently wrapped up a project for a client who wanted a detailed account of an incident that took place at a popular, nationwide discount store. In order to protect the identity of my client, the following excerpt has certain details omitted.

ROBINSON, TEXAS -- After falsely suspecting a customer of shoplifting, [omitted] has issued an informal apology, along with the offer of a $50 gift card, to a woman in Texas who was shopping at [omitted] near Waco when she was publicly approached by a [omitted] employee, demanding to see the contents of her purse. 

The apology, left via voice mail, followed an offer of the $50 gift card by [omitted] Vice President, [omitted]. The card, which was refused by the customer, was offered as a conciliatory settlement to [omitted] for the incident that took place on June 9, 2012.

Eric Guel is a freelance writer and photographer based out of Waco, Texas. Contact him at ericguel@gmail.com.