Work Sample: Finished Hangtag

Here's the finished hangtag I mentioned in my previous post.

 

Eric Guel is a freelance writer and photographer based out of Waco, Texas. Contact him at ericguel@gmail.com.

Writing Sample: Product Hangtag

This is a small piece of product writing I did for a company based here in Waco, Texas. The company plans to sell their products in the Wright Brothers National Museum.

In 1903 twelve seconds changed the course of humanity forever. Wilbur and Orville Wright's historic flight, while brief, was forged in the fires of time, patience, practice, and experimentation. The Wright brothers brought about a paradigm shift in world history, as human beings would no longer be tethered to the earth. The world would never be the same.

Eric Guel is a freelance writer and photographer based out of Waco, Texas. Contact him at ericguel@gmail.com.

Writing Sample: Editorial Writing

I recently wrapped up a project for a client who wanted a detailed account of an incident that took place at a popular, nationwide discount store. In order to protect the identity of my client, the following excerpt has certain details omitted.

ROBINSON, TEXAS -- After falsely suspecting a customer of shoplifting, [omitted] has issued an informal apology, along with the offer of a $50 gift card, to a woman in Texas who was shopping at [omitted] near Waco when she was publicly approached by a [omitted] employee, demanding to see the contents of her purse. 

The apology, left via voice mail, followed an offer of the $50 gift card by [omitted] Vice President, [omitted]. The card, which was refused by the customer, was offered as a conciliatory settlement to [omitted] for the incident that took place on June 9, 2012.

Eric Guel is a freelance writer and photographer based out of Waco, Texas. Contact him at ericguel@gmail.com.