Friday, June 29, 2012

Writing Sample: Product Description

I've written several product descriptions for Brazos Walking Sticks, the largest manufacturer of handcrafted, Made In USA walking sticks and canes. Here's a sample:

The Twisted Sweet Gum Walking Cane boasts our signature twist coupled with a rustic design that’s bound to please anyone in need of a quality, handcrafted walking companion.
Sweet gum, a distinctive hardwood with darkish bark and grain, offers both strength and flexibility -- two desirable traits for any walking cane. While not being a heavy wood, sweet gum offers the rugged durability of a hardwood without the density that can cause unnecessary strain on a user's wrist.
Each piece of sweet gum is carefully selected, cut, sanded, and finally sprayed with a protective clear coat lacquer, a necessary step that magnifies the wood's intrinsic beauty. The ash handle is prepared with equal care, and affixed to the sweet gum shaft with a timeless mortise and tenon joint for a strong, secure fit. The mortise and tenon method is known for its unusual strength, and has been used in wood working for centuries.
The cane -- available in a standard 37-inch size, or a larger 40-inch size -- can also be personalized with laser engraving, and outfitted with a fashionable cane strap. Each cane comes with a standard rubber ferrule for a firm, secure grip on virtually any surface.
Like all of our staffs and canes, the Twisted Sweet Gum Walking Cane is handcrafted in the USA using the highest quality wood and time-tested methods.
Eric Guel is a freelance writer and photographer based out of Waco, Texas. Contact him at ericguel@gmail.com.

No comments: